Anita’s career has taken her to all corners of the world, working side-by-side with family-owned businesses, helping them to overcome their biggest challenges. She gives them ideas, helps them build confidence and ensures they have the tools they need to tell their stories and engage with customers, authentically, creatively, passionately and consistently.
For over 20 years, Anita has advised leaders through difficult and turbulent times of change. She has revitalised brands, inspired executives to stretch, and challenged the status quo with new ideas in fast-changing markets. She has helped family businesses articulate their reason for being, reignited the fire in their belly and shown them a vision of what's possible.
Communication and governance are two of the biggest challenges: Anita says it's often a big step for families to ask for outside help. She is available to listen, ask the difficult questions, offer her experience and expertise, and navigate the challenges with business owners to protect everything that's important to them. Anita comments: ‘Remember you can always get another business, but you can’t get another family!’