Caroline co-founded Shine for Women with Anna Barez Brown in 2013, as a business which aims to make the corporate world a more human place. It has reached thousands of women across four continents. Caroline started her career in the adventure travel industry and joined Nike in 1996, spending 14 years in senior global brand marketing and GM roles in Europe, North America and Latin America. She also spent three years with the Nike Foundation, leading public-private sector partnerships and creating new brands to inspire, empower and shift social norms for teenage girls in Africa, as a route to eradicating global poverty. Caroline has a passion for the power of human potential, whether on the field of play, in the workplace or by making the world a better place. Caroline is a qualified Organisational Relationships Systems Coach and has an MBA (Distinction) from Lancaster University.